When it comes to gift cards of specific shops, there was a period when sensible marketers opposed the practice not so long ago. The reasons for this came from a variety of factors. Still, the two most important reasons that marketers gave for discouraging e-gift cards are that they would expire and become “unusable” (many physical gift cards would be lost).
These days, however, many businesses — particularly those that have a webshop in addition to their physical storefront – provide digital gift cards. There are various reasons why it is not just important but necessary to provide your consumers with digital cards. Here are a few of them.
1.Can Increase the Amount of Money Earned by an Organisation
The most often requested present throughout the Christmas season is a digital gift card. While e-gift cards are excellent for last-minute shoppers, they’re even better for businesses like yours. Consumers tend to spend more than a gift card is worth, so if you provide digital gift cards, you’ll almost certainly see an increase in your company’s sales.
2.Gift Cards Can Raise Brand Awareness
It’s almost like getting two clients for the price of one with gift cards. First and foremost, you obtain the consumer who purchased the gift card, resulting in instant income. In addition, you get a new consumer, one who may not have previously been aware of your company’s existence. As long as this new consumer is on your website, you may encourage further connection with them through email and social media to keep them regularly returning to the site.
3.They Are Convenient, Secure and a Good Choice for Any Occasion
Digital cards, as opposed to physical cards, which may be lost or stolen, are handy (they can be acquired simply) and secure (the amount is always safe). As a result, digital gift cards contribute to brand trust development.
4.They Are Reasonably Priced
While physical cards will impose a financial burden on your company — sometimes a burden that is too great to justify – digital cards are affordable, and the financial burden on your company is minimal. As a result, it represents an excellent value offer for organisations of all sizes.
5.The Use of Digital Gift Cards Can Assist in Boosting the Sales of Your Brick-and-Mortar Store
The use of digital cards can also help businesses that have both a physical shop and an online presence to increase their local visibility and brand recognition. For example, customers can be alerted when you have a deal in your brick-and-mortar store, which is especially useful if your business is close to them.
6.Digital Gift Cards Might Be Used to Keep Track of Upcoming Inventory
Because digital card sales are easily trackable, especially in your Shopify backend, digital cards may provide you with information about your future inventory requirements. Example: If you see that a particular shirt is being purchased by many customers using your digital cards rather than all others, you’ll know to maintain that shirt in stock.
7.Digital Gift Cards Can Help You Increase Your Customer Loyalty Ratios
Digital gift cards are an efficient and cost-effective approach to improving sales and client loyalty while increasing customer satisfaction. When it comes to selling digital gift cards on your e-commerce website, you should do it now before the busy holiday shopping season begins.
